Talbot & Muir is to launch a low-cost Sipp next month as it expands its range of consumer products.
The account, which will initially be soft-launched at the start of July, will be a simple retirement product and offer a bank account and the choice of one DFM from a panel of DFM providers.
The firm said it hoped this would bring the firm in line with what other Sipp firms were providing and would generate positive business.
The firm already offers a SSAS account, flexible retirement account and elite retirement account.
It said: "Like many other industries, the Sipp market on the whole is facing an endless stream of challenges from the regulators, which are on the whole being put in place to protect Sipp investors; this has to be a good thing.
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"However, as a result we are seeing the Sipp market contract with mergers and acquisitions happening seemingly every week.
"We think this will send a clear message to the market that we are very much open for business."
Talbot & Muir is celebrating its 20th year of trading since being set up in 1993 by directors Brian Talbot and Graham Muir.
To celebrate this, the firm has raised over £3,000 for children's charity Barnados. Mr Muir has raised £3,000 already through his completion of the London Marathon in April and as such, the firm is looking to increase its target to £4,000.
It will be holding a five-a-side football tournament on 23 June with various corporate teams and a quiz night later in the year.