Sipps Professional, a new daily news website for financial advisers and providers working in the £100bn Sipps sector, has been launched this week by London-based Portfolio Publishing.
The website features daily news as well as analysis, comment, features, tools, e-news alerts and social media. It is a B2B site focusing on professional advisers and providers working in the Sipps, SSAS (Small Self Administered Schemes) and retirement planning areas. The site is called Sipps Professional and the url is: www.sippsprofessional.co.uk 
The site has been launched to meet the demand for daily news and information in the rapidly growing Sipps and SSAS pensions areas. With nearly 1m Sipps in existence and £100bn under management, these highly flexible and investment-focused pension solutions are poised for future growth as more individuals choose to manage or part-manage their own pension.
The site offers free registration and free access for registered users.
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Kevin O'Donnell, editor of Sipps Professional, said: "The initial response to the site has been excellent. Professionals at many of the leading Sipps companies have registered for the site and we've received many positive comments from users.
"Sipps are now a £100bn-plus sector and a bespoke news website designed for the needs of Sipp professionals from the ground up has been long overdue. Sipps Professional provides an indispensable news service for the growing number of people working in the Sipps and adjacent sectors.
"We'll be adding new features and tools regularly so we encourage all users to check in daily and also register for the weekly e-news summary which is already proving popular."
For advertisers the site offers the chance to target professionals working in the are of Sipps and adjacent arears. The site is available now.