Liberty Sipp is to launch a new low-cost Sipp and a fully online application system within the next few months.
The firm said the Sipp would be launched within the next 3-4 months while the application would be by the end of the year.
The online application would allow advisers to complete the whole process online as it will not require a signature.
This will form part of the 'Liberty Portal' which will be a point of information for IFAs.
Matthew Rankine, technical sales and marketing manager at Liberty Sipp, said: "Liberty Portal will be where IFAs can log in and get online valuations. It will be the go-to place for IFAs.
"We aim to have personal contact with IFAs but if they have questions such as about charging then they can go on and do all of that."
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He said he felt this was the way the market was heading and that Liberty "would be left behind" if it did not update its offering.
"This should help reduce time wasted and reduce admin times. A lot of financial service firms are becoming more streamlined but the Sipp industry seems to be lagging behind."
Mr Rankine said the Sipp industry was "generally easy to understand" and he criticised firms that made Sipps confusing, especially those who used complexity for their own benefit.
He said: "There is massive negativity surrounding pensions, people don't trust pension companies and don't want to invest into one. You can't trust something you don't understand."