Taylor Patterson, a Preston-based Financial Planning group and Sipp and SSAS provider, has revamped its brand image this week with a relaunched website.
Apart from the new website, there is a new suite of marketing materials.The company says the new look branding reaffirms the company's position as a leader in Lancashire's financial services sector and has been designed to cater for the evolving needs of each individual client.
As well as eye-catching new signage at the firm's headquarters, the rebrand has been applied to a full range of marketing collateral including client service brochures, report folders and business cards.
Gillian Bardin, managing director at Taylor Patterson, said: "We are very excited about the new look for Taylor Patterson and we hope that the key services we offer are now perfectly clear to clients and contacts.
"By repositioning the brand we are preparing for the future growth of the business, at the same time as celebrating the rich heritage that has got us to where we are today."
Over the last few months the team at Taylor Patterson has been reviewing its services and looking at how best to communicate its offering to professional contacts and new client prospects.
The work has culminated in a brand refresh for the firm and is a progression and modernisation of the well-established brand, which aims to clarify Taylor Patterson's unique proposition, products and services.
Ms Bardin continued: "The new branding is a reflection of the company's overall approach, driven by the new team of directors appointed 12 months ago – professional, focused and forward-thinking. This is essential for our long-term business plan. In addition to rebranding our services, we have also developed new products to add to our existing range of SIPP & SSAS solutions," adds Ms Bardin.
The development focuses on three key areas for the business:
• Strategic Financial Planning
• Workplace Pensions
• Sipp & SSAS
Each area will have its own identity marked by bold colours to distinguish the different services available.
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Taylor Patterson gets a brand new look
