Xafinity has appointed Garry Crook to its Sipp and SSAS sales team as business development manager.

Mr Crook, who previously worked at James Hay, will support new and existing clients and will be covering London, the South and South West region, including Bristol and Reading.

Mr Crook has 10 years of experience in Sipp and SSAS and has held previous positions for James Hay in sales, technical and administration.

Jeff Steedman, head of Sipp/SSAS business development at Xafinity, said: "I am delighted that Mr Taylor has chosen to join the team at Xafinity. Not only is he an experienced business development manager but, like me, he served his time in technical and admin functions and this enables him to offer a broad support directly to advisers."

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Andy Bowsher, director of self invested pensions at Xafinity, added "The Sipp sector is clearly in the midst of a real shake-up and has been for some time.

"Throughout this Xafinity has stayed focused on what it does well; that is to say we remain completely dedicated to serving financial advisers, have very strong products and believe in great staff delivering a personal service."

Mr Crook, said, "Xafinity Sipp is a rapidly growing brand and has an outstanding record for delivering excellent service to its clients and their advisers, and I am absolutely delighted to be part of the team."