SOLLA Enterprises, part of SOLLA (the Society of Later Life Advisers), has announced a marketing tie-up with Octopus Investments to promote its growth in the later life adviser market.

SOLLA, which is aiming for 1,000 members by 2016, says it hopes the marketing deal will enhance its role in the later life sector. More marketing partnerships are expected to be announced in 2015.

The new SOLLA standards regime will be introduced to reflect guidance and advice needs under both the Care Act 2014, and the recent pensions changes. SOLLA , an independent not for profit body, remains on course to secure 1000 members during 2016, it says.

SOLLA Enterprises Ltd was launched in 2014 to help extend the reach of the SOLLA brand as a trusted source of later life advice.

Tish Hanifan, founder and co-chair of SOLLA, said: "By securing this partnership the SOLLA brand will be able to accelerate its support to the ever growing Later Life market.

"Octopus has great expertise in the provision of tax-efficient planning solutions and shares our commitment to deliver a framework that consumers can both recognise and trust."

Paul Latham, managing director of Octopus Investments, said: "We have been really impressed with the progress that SOLLA has made in recent years. We believe that our partnership with SOLLA Enterprises Ltd will help to accelerate the reach of this important brand and we fully support SOLLA's exciting plans for the future.

"The recent far-reaching changes to pensions legislation mean that there is now a more pressing need than ever for those approaching and already in retirement to seek financial advice about the options available to them."

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As part of the agreement Paul Latham will become a member of the SOLLA Enterprises Limited board, joining executive directors Tish Hanifan and Jane Finnerty, and non-executive director John Prout.

Jane Finnerty, co-chair of SOLLA and director of SOLLA Enterprises Limited, said: "The not for profit Society of Later Life Advisers (SOLLA) remains on track to achieve 1000 fully accredited members during 2016. As a response to the recent legislative changes the intention now is to introduce a new SOLLA "At Retirement Standard" through SOLLA Enterprises Ltd."

SOLLA Enterprises will make further announcements on both the "At Retirement Standard" and additional partnership arrangements in the coming months.

The Society of Later Life Advisers [SOLLA] is a not for profit, consumer facing organisation whose main aim is linking consumers and their families with Accredited Independent Financial Advice. It was established in 2009 and Later Life Advisers specialise in the financial needs of older and disabled people. The Later Life Adviser Accreditation [LLAA] scheme has been developed by the standard-setting body, the Financial Skills Partnership [formerly the Financial Services Skills Council in collaboration with the specialist financial services consultancy SVARfair.