A Sipp has been made available on a new direct-to-consumer online platform aimed at retirees.
Aviva has placed the Sipp as one of the headline products it is offering on the investment platform, which launched today.
The Sipp provides “drawdown functionality for when customers wish to start using their retirement savings in line with the new pension freedoms”, the company said in its marketing material.
Rodney Prezeau, Aviva’s consumer platform director for retirement solutions, said: “Saving for retirement has never been higher on the national agenda. By adding a direct platform to our retirement portfolio, we are committed to offering an unrivalled range of options for customers to invest and achieve the best outcome for their needs.”

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Aviva said the online consumer platform was for customers “who are confident about their choices the ability to self-manage their financial decisions across a range of product choices”. It claimed the platform will provide “comprehensive education to support them on their way”.
Mr Prezeau said: “We strongly advocate that customers obtain full personal advice before making major decisions about their retirement, but we also recognise that this may not always be appropriate for some individuals or circumstances.
“Providing a direct channel alongside our adviser offering is about putting the customer in control of how they plan for retirement.”
The new service sits alongside Aviva’s existing adviser platform, which has exceeded £7bn in assets under management, the company stated.
All accounts can be accessed and managed online, with links to tools such as My Retirement Planner.
Aviva said that customers are not charged on entry to the platform or for choosing to leave it, should they wish to access their money or invest elsewhere. The charging structure for customers investing on the platform is:

• 0.40% for the first £50k of assets
• 0.35% for the next £200k of assets
• 0.25% for the next £250k of assets
• 0% on any assets over £500k

Fund-based charges also apply.