Research suggests auto-enrolment message is getting through

Nearly eight out of ten adults back auto-enrolment and believe it is a good policy, a survey has suggested. Some 78% of respondents in the Ipsos MORI poll, carried out on behalf of the Department for Work and Pensions, were of that view.The research also found that almost three quarters of the population were aware of automatic enrolment.The flagship government policy last week marked the milestone of 4 million people brought into workplace pension schemes.It followed an advertising push by the government to encourage people to save more for the future, featuring well known business figures including Dragons' Den investor Theo Paphitis and vice-chairman of West Ham United and The Apprentice star Karren Brady.By 2018, all UK employers will be obliged to offer a workplace pension scheme and automatically enrol qualifying staff.Almost half of people polled agreed that saving into a workplace pension is 'the normal thing to do'. {desktop}{/desktop}{mobile}{/mobile} Pensions Minister Steve Webb said the results showed encouraging progress but also demonstrated there is more to do on conveying the importance of long-term saving to British workers.He said: "It's fantastic that so many people are now talking about workplace pensions."Increasingly, people are waking up to the fact that it pays to think about the future and consider the kind of retirement we want."But we still have a mountain to climb. Recent DWP research found that close to half of working age people are failing to save enough to maintain their standard of living into old age, so there is more to do."The fact is that almost everybody who has the chance to enrol into a workplace pension would benefit in the long run from doing so – we really do need to be evangelical about spreading that message."The research has been conducted as part of an evaluation process for the DWP's ongoing workplace pensions advertising campaign – We're all in – and also includes encouraging results on the effectiveness of the drive.It showed that 3 in 10 working age people have taken action as a result of seeing the adverts, with around a quarter having talked about workplace pensions with friends, family or colleagues some time in the past 12 months.Of the key messages put across by the DWP's adverts, the most recognised was 'If you put money into your workplace pension, your boss will too'.

Research suggests auto-enrolment message is getting through

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